Throughout the election, but particularly in the last week or so we all continue to hear about the "undecided voter". About how McCain needs a disproportional amount to break his way in order to win or how Obama needs to "close the sale" with them.
I am sure a lot of us are in disbelief that anyone could truly still be undecided at this point in the election. Do they really expect something to happen in the next six days to make their choice for them? Perhaps some people just cannot decide until they are actually alone in the booth, maybe they will just close their eyes or flip a coin once they are there.
Understanding how to convince the undecided voter is something most political campaign managers would give anything for. But can anyone really understand them?